In this Forbes Magazine report, Facebook CEO Mark Zuckerberg talks about bringing the immersive experiences of AR to his social network. Facebook posters will be able to enhance images they take with their smartphone cameras. In the future, he expects AR to become a big player via smart glasses.

https://www.forbes.com/sites/kathleenchaykowski/2017/04/18/mark-zuckerberg-unveils-facebooks-augmented-reality-platform-for-camera-effects/